Santiago: some interesting ads

Back in Santiago as I finish up my South American travels (I´m back in less than two weeks!). It´s interesting to see how advertising and visual culture differs from what one is used to at home. I snapped a few examples when I was wandering the streets of the Chilean capital

First we have this mannequin from a major department store:

While he does share that universal mannequin talent of looking relaxed and natural, he seems to have been involved in some sort of a catfight. And with that annoying smirk, I´d be tempted to slap him in the face as well. Yes, nothing makes me want to buy clothes more than a bloodied and smirking dummy.

Next we have this charming couple, prominently displayed in the window of a health food/natural medicine store:

Boy, does he look happy and healthy. Maybe he just knocked back some tincture of echinacea or something. Or perhaps this shop was across the street from the above mannequin and he´s getting ready to knock that guy on his keester.

And finally we have this one:

That´s an ad for women´s shoes, by the way. Because nothing says shoes like a crotch shot. I can hear the photographer right now – “that´s it honey, just act natural”.

Tags: Santiago